July
Website Build: Bevs & Devs
Bevs and Devs is a monthly event series hosted by July, which brings together New York City's most talented engineers and startups: previously Playground, Cosmos, and Warp. This project also supported partnerships with Open AI and JP Morgan.
The Challenge
Over the years, hiring for businesses has become increasingly difficult. Linkedin job postings are flooded with thousands of copy and paste applications every day, and the current solutions to sift through fail to recognize all of the talent in the application pool due to strict search parameters.
July faced the same problem, but instead of paying referral rates, they created Bevs and Devs– the monthly event series where startups and high-talent prospective hires can connect over drinks and live demos. Rather than searching for hire-able talent online, talent came to them in person.
During my internship, I was tasked with creating a website for Bevs & Devs: one that could act as a portal for RSVPs, but also a page to boost conversions of prospective sponsors to new collaborators.
Acceptance Criteria
Considering that this event is meant to connect two parties, we must accomodate a few differing wants and needs:
Invitee (most frequent traffic):
Will primarily RSVP on Iphone, will need a breakpoint to fit small screens.
Needs clear and fast navigation to CTA.
Must communicate the prestige of our sponsor.
Must explain (in short) the nature of bevs & devs, and what attending includes.
Needs a newsletter page.
Host/Sponsor:
Separate page that communicates the value of our partnership.
Use Framer's form builder to build an interest form.
The Process
This was a project was highly iterative and aesthetics focused. Because the site was meant to support a variety sponsors from different industries, I decided to focus on neutral imagery and colors. I went through multiple iterations for the website design, starting with a split flap display theme, a skeuomorphic 3D badge design, and then landing on the current dithered NYC backdrop with widget-based event descriptions.
The Solution
After I set the direction I wanted to pursue, I spent the rest of my time ensuring consistency and scalability: I began componentizing the design into a set system so that details remained consistent, and pages were scalable–this allowed me to transfer a set design into framer without worrying about any last minute edits. I then built it within framer creating breakpoints to support web, tablet, and smartphone users alike.
benjaminflora.com
Last Updated: 11/17/25