July
Roster Royale
Roster Royale was a guerrilla marketing growth strategy started by July, and my first project as their sole design intern. We sent every top agency trading cards themed after their creators and managers, wrapped within a premium magnetic case. We now have leads at some of the world's most prestigious creator agencies.
CATEGORY
YEAR
ROLE
Graphic Design
2025
Design Intern
The Challenge
The first project I was assigned as an intern was relatively low scope, however the effects of this project were tremendous in growing July's reach, signing new agencies to our platform.
I was assigned with creating trading cards for 700 rows of creators. Each card required a set of actions, unique colors, and a fitted picutre of the creator. I was also in charge of designing golden tickets, which were placed in select cases.
The Result
The process was long and repetitive, however it gave me valuable practice familiarizing myself with Figma tools and keyboard shortcuts–speed was necessary for this kind of project.
After the cards were made, we packaged them up into sleek magnetic casings, with discount codes and personalized messages written on the inside of the box.
As I am writing this, leading agencies have responded to the discounts and booked live demos–a potential 100k increase in ARR. Companies continue to respond on a rolling basis.
benjaminflora.com
Last Updated: 11/17/25